This Privacy Policy outlines how Matt Keeling Photography collects, uses, and protects your personal data when you interact with us. We handle all data in accordance with the General Data Protection Regulation (GDPR) (EU) 2016/679 and the Data Protection Act 2018. We do not share your personal data with third parties unless it is required to deliver our services, you have given explicit consent, or we have a legitimate interest in doing so.  

Personal Information We Collect 

We only collect personal information that you voluntarily provide—such as your name, address, phone number, and email address. This typically occurs when you: 

Fill out a contact form 

Subscribe to a newsletter (if applicable) 

Communicate with us via email or website 

We do not sell your personal information or use it for unsolicited marketing purposes. 

Use of Contact Forms 

When you use our website’s contact form, we collect: 

Your name 

Email address 

Your message 

(Optional) Phone number 

This information is used solely to respond to your enquiry. We do not sell or share this data with third parties. 

Data Retention 

If you leave a comment or send a message, we may retain that information and its associated metadata indefinitely, to help us manage follow-up communications effectively. 

Client Galleries 

Client photo galleries are hosted on third-party platforms such as Pixieset or Picdrop. Access is password-protected, and no additional personal information is required to view the galleries. 

Client Information Stored 

We securely store the following personal information of clients: 

Full name 

Address 

Phone number 

Email address 

This data is kept in digital format on a password-protected laptop and backed up on encrypted external hard drives. Wedding-related documents (such as client contracts and day plans) and photos are also stored securely, including backup to encrypted cloud and physical storage systems. 

Photographs of Clients and Guests 

Photographs may qualify as personal data under GDPR if they can identify an individual. We do not take photos for the purpose of unique identification or authentication unless explicitly agreed upon. 

At weddings, guests may appear in photographs as part of the natural documentation of the event. These images are captured under the legal basis of legitimate interests in accordance with GDPR. It would be impractical to obtain individual consent from every guest, so clients are asked to inform their guests about this policy and advise them to contact us ahead of time if they have concerns. 

Social Media Policy 

We maintain official social media profiles and use them responsibly. We encourage users to verify the legitimacy of our profiles before sharing any personal information. We will never ask for sensitive information via social media, and we ask all users to engage respectfully. 

Promotional Use of Images 

With your prior consent, selected images may be used for promotional purposes across: 

Our website 

Social media channels 

Marketing materials (e.g., brochures and flyers) 

Your privacy is always respected, and no images will be shared publicly without your explicit permission. 

Withdrawing Consent 

Anyone—whether a client or guest—can request that their image be removed from any promotional platform. We will respect and respond to such requests promptly. 

Consent When Using the Contact Form 

By submitting your details via our contact form, you consent to Matt Keeling Photography contacting you at the email address provided, within 72 hours. If you would prefer your email address not to be stored, please indicate this in your message. 

If you have any questions about this Privacy Policy or your personal data, please contact us directly.